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Viva Fresh was founded in 2003, with the first point of sale in the city of Ferizaj where the central offices were originally. Coming from a family tradition with 30 years of trading, Viva Fresh became synonymous with quality and customer service.

Since the beginnings of Viva Fresh is following trends and European standards, with its unique concept offering all customers ability to find them all under one roof, all ranges of products (food products, hygiene products, textiles, cosmetics, home appliances, decorations, working tools, etc), and by providing parking for customer vehicles.

The company is focused to be close to its customers and provide them products of the highest quality available. The company's goal is to develop a healthy and a steady relationship with customers by providing the highest quality-oriented with professional approach to customer.

Viva Fresh today is one of the retail chains of the greatest and most powerful in Kosovo with 19 point of sale and operates in 2 formats: Hypermarkets and Supermarket.

Supermarkets are usually from 400 to 2,000 m2 and are built and furnished with a particular style modern and functional accommodation of goods. Depending on the size of its portfolio facility ranging from 5,000 up to 12,000 local and foreign items.

Hypermarkets are 2,000 and 14,000 m2 and are designed according to latest trends. They have special recreational space for children and a wider assortment of 20,000 to 70,000 domestic and foreign items Particular support is given to local products.

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